Creativity

Creativity is so versatile that it is no wonder people have been using Web 2.0 features to make original works or mix and mash works already in existence with their creative take. Enter Brooks Barnes' New York Times article titled "Disney Tolerates a Rap Parody of Its Critters. But why?" where he writes about the popular phenomenon of mash-ups featuring Disney and Nickelodeon characters who are manipulated to look like they are singing or saying whatever the mash-up artist thinks they should. Although Disney is notoriously protective over their trademarked characters they seem to turn a blind eye towards a mash-up on YouTube featuring Winny the Pooh characters rapping to a Soulja Boy song. The author posits the question of why Disney does not request that YouTube administrators take it down. 

I think that Disney sees the power of YouTube and understands that things are changing due to Web 2.0 and that they need to relent, in some ways, on the tactics of old. After all, Nickelodeon who is owned by Viacom openly encourages mash-ups featuring their characters and one SpongeBob SquarePants mash-up has "been viewed more than seven million times!" That's potentially free advertising revenue coming into Nickelodeon and when it comes to business the bottom line is always the deciding factor.

Here's one of my favorite SpongeBob mash-ups, SpongeBob and friends perform Slayer's "Raining Blood" (disclaimer: the views reflected at the very end of the video are not shared by me, that thing with the baby, but it's the best version I could find).

Slayer's bassist and vocalist Tom Araya wearing a SpongeBob

 T-shirt. SpongeBob Photoshopped with a Slayer T-shirt.

New media fosters creativity because things like video recording, editing software, and social medias allow people to take their creative talents and broadcast them easily, cheaply, and quickly over the internet.